Content Marketing Specialist / Copywriter (Part-Time / Student)

Are you a person who has the talent of sparking engagement and sales through words and visuals? If so, this position could be an excellent fit for you. We are looking for a talented and excellent communicator and content creator with a passion for copywriting, people and Afro-futurism.

Introduction:

Africa needs specific tools to protect industries and personnel at home. Everything we do requires authenticating; Every electronic transaction involves confirmation. We prove our identity in everything because technology has crept into our daily lives. Current solutions do not address the consumer's need for ease and trust; instead, they cash on the ignorance of millions and provide direct services to Enterprises.

We are on a mission to change that. pasby™ is a pioneering Regtech startup dedicated to simplifying the everyday process of accessing digital services for expatriates and nationals of African nations. We leverage the data bank of national registries to supercharge the rollout of innovative products and services for their masses whilst ensuring the utmost security of the national identities of each connected user. We aim to enable a Trust Framework for life commerce within and outside each African border.

This is what we would like you to contribute to our mission:

The WHAT - The job scope:

• Copywriting and Content Creation: Create engaging content in the language of our customers (testimonials, health and habit blogs, campaigns, etc.) for all online channels (website, newsletters & email automation) aligned with strategy and engagement goals. You know how to reuse content and fit it into our SEO strategy. English proficiency is necessary for this position to communicate effectively; a good understanding of French and a native African language like Swahili will be a big plus.
• Content Strategy: Develop our content strategy, which will be executed throughout our different channels to align our activities.
• Engage with our audience through meaningful campaigns or directly to understand their situation and improve our communications.

The HOW - Attitude is everything:

• You are an empathetic & excellent communicator. The meaning and influence of words and visuals matter to you.
• You bring a positive mindset and like to interact with people. You can relate to people and create a trusted and professional connection through digital media.
• Work effectively with an agile company, showing a strong ability to support, collaborate, and work in a team as well as autonomously.
• Demonstrate a natural interest in healthy habits and helping others through your talent.

What we offer in return:

• An opportunity to learn and grow - we are a fast-growing company, and several other companies will surround you. Your role will adjust to your drive, ambition and capabilities.
• A chance to make a real difference for thousands of people.
• Use pasby™ as a platform for your professional and personal growth

Join us to impact how digital services are offered in Africa! We look forward to your application and will be interviewing continuously, so the sooner you apply, the better 💡.